Durham, NC – June 23, 2010 - For two years in a row, email marketing service provider Bronto Software has been recognized by the American Business Awards with a Stevie Award for Customer Service Department of the Year. This award validates Bronto’s emphasis on service as a key component to email marketing strategy, helping clients drive more revenue from email marketing by providing best practice advice and fresh ideas to help them reach business goals.
This year, the award specifically honors Bronto's proactive approach to customer metrics. Knowing that marketers are bombarded with metrics every day, the Client Services team has been challenged to make complex metrics easy to understand so clients can improve revenue and reach other goals while maintaining a good email sending reputation. In the email marketing world, a business’s email reputation is a critical aspect of the marketing strategy but is made up of multiple, complicated components. Since one of the guiding principles at Bronto is the concept that “making something easy is hard to do,” Bronto created a tool called the Sender Rating, so that clients have visibility into their email marketing reputation through a simple rating system based on a scale of 1-10. Client Services monitors these metrics and proactively contacts any clients with low scores to educate them and then collaborate on a personalized plan to improve their score.
"Software applications can only get you to a certain point as a tool for your business. We believe in service as a key component to any email marketing strategy," said Joe Colopy, CEO of Bronto Software. “Our goal is to help marketers be better email marketers and our Client Service team is the direct link. Day in and day out, their hard work translates to improved results and more revenue for our customers, so I'm thrilled that they are being recognized for the second time with a Stevie Award."
More than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. Company executives traveled to New York for the ceremony Monday, June 21st and accepted the award alongside other winners like Apple, Oracle, Ford Motor Company, Mozilla, and Samsung.
View Bronto's COO, Chaz Felix accepting the Stevies Award.
About Bronto Software
Bronto Software provides web-based email marketing services to online retailers and more than 2500 other organizations worldwide that see email marketing as a critical function of their business. Bronto's intuitive, enterprise-level software application is used by customers like Gander Mountain, Etsy, Blooms Today, Hancock’s of Paducah, Trek Bikes, Dean & Deluca, and Timex. The American Business Awards recognized the company's proactive approach to service with Stevie Awards for Best Customer Service Department in 2009 and 2010.
About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.