Bronto Software Releases Major Upgrade to Marketing Platform

Durham, NC - May 26, 2011 - Bronto Software, provider of the leading marketing platform for online and multi-channel retailers, has released the latest version of the Bronto Platform. With this product release, Bronto brings email, mobile and social marketing together within a single platform, giving commerce-driven organizations the ability to integrate their marketing efforts across all three channels in order to increase engagement and drive revenue.

Some of the new mobile marketing features in the Bronto platform include the ability to send promotional SMS messages including new product alerts, time-sensitive deals, special offers and coupons, event reminders and more. Marketers can also use inbound SMS messages to trigger automated workflows, grow their subscriber lists with SMS sign-up, and generate QR codes.

On the social front, Bronto has added integrations with Facebook and Twitter, including the ability to schedule and post messages directly from within the Bronto application. Bronto will track the shares and retweets, enabling marketers to get a more complete view of engagement across channels. Facebook "Like" support is also included, giving contacts the ability to "Like" messages sent from Bronto, leading to increased exposure.

Bronto's Workflow Automation brings cross-channel campaign design together with analytics in an intuitive drag-and-drop interface that makes it easy to build smarter, more relevant marketing. Bronto takes automation to a new level, enabling marketers to orchestrate high-impact, personalized campaigns across an entire base of contacts.

"Bronto shifts from offering a product to a platform with the Spring Release. With this new platform, our clients can now execute integrated email, mobile and social campaigns to engage their prospects and ultimately drive more revenue," said Joe Colopy, CEO of Bronto Software. "The key piece is an amazingly powerful visual canvas that simplifies the creation of sophisticated automated campaigns across all of these messaging channels. Simplicity in cross-channel marketing automation is the elusive solution that our clients have been looking for and we're thrilled to bring it to market."

About Bronto Software

Bronto Software provides the leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile, and social campaigns. Over 1000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes use Bronto to increase revenue through interactive marketing. The company won the 2009 & 2010 Stevie Award for Best Customer Service and was named a 2011 CODiE Finalist for Best Marketing Solution. For more information, visit bronto.com or call 888-BRONTO-1.