Durham, NC - September 5, 2012 - Bronto Software (bronto.com), the leading marketing platform for retailers, today announced it has been ranked as the second leading email marketing provider to Internet Retailer’s 2012 Top 1000 online retailers. With the second-highest number of customers in the Top 1000, notable Bronto clients include Gander Direct, Bidz.com, and Nasty Gal.
One of the Top 500 e-retailers, Discount Dance Supply (No. 326) provides an example of why so many retailers choose to work with Bronto for email marketing. In less than one year of using Bronto, Discount Dance saw an 84% increase in e-commerce sales tied to email marketing, which they attributed to better email design, deliverability and segmentation capabilities. Email marketing makes up 8% of their overall online sales. Just one successful email campaign paid for Bronto services for over 3 years, exemplifying the channel’s solid return on investment.
“Email marketing plays a very important role in our overall strategy, second only to our PPC (pay-per-click) campaign,” said John Miller, Discount Dance e-commerce director. “I attribute these great results to email design changes and increased deliverability.”
Bronto sees success like this with many of its clients, and the company is proud of the results from its focus on commerce.
“Email continues to deliver one of the strongest returns on investment for retailers. It is our privilege to be able to help many of them profit by delivering on the promise of a better shopping experience,” said Bronto CEO, Joe Colopy. “We are honored to be part of the success these innovative retailers have achieved and wish them even more success in 2013.”
About the Internet Retailer Top 1000
Since 2003, Internet Retailer has been providing data on the Top Internet Retailers, ranked by annual online sales revenue, including the vendors they use to help build their successful businesses. Now their editors are combining data from the Top 500 and Second 500 to showcase the vendors providing services to the most successful online retailers in 27 product categories. Top 1000 retailers rely on application and service providers to market, sell and deliver their products.
About Bronto Software
Bronto Software provides solutions for retailers and other commerce-focused companies to drive revenue through targeted email and cross-channel marketing. More than 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Trek Bikes rely on Bronto's software and services to fuel customer engagement and sales. Bronto is a five-time finalist and two-time winner of the Stevie Award for Best Customer Service, was named a CODiE Award Finalist for Best Marketing Solution in 2011 and 2012 and is one of Inc. Magazine’s fastest growing companies. Bronto is headquartered in Durham, NC with an office in London. For more information, visit bronto.com.