Bronto Software Integrates RSS capabilities into Email Marketing Software
Company Provides an Additional Channel for Organizations to Communicate with Customers Online
June 14, 2005 - Bronto Software, a leading email marketing software provider, announced today the integration of RSS into its email marketing solution. Organizations using Bronto to manage, create and send email newsletters, press releases and other communications can make that content accessible via RSS.
"The integration of RSS with Bronto gives our customers more options for communicating with their various audiences" said Joe Colopy, President. "RSS is exciting technology that is very complementary to email and it's going to become a significant part of online marketing as it becomes mainstream. We want to make it as easy as possible for organizations to incorporate this alternative form of communication into their existing marketing activities."
Because RSS is integrated into the online Bronto application, Bronto customers can test RSS in their accounts immediately, with no additional fees or upgrades required. In addition, no programming or advanced knowledge is necessary to take advantage of RSS. Bronto users enable RSS with the simple click of a button.
"We're always looking for innovative ways to reach our audiences" said Barry Reicherter, Director of Persuasive Technology for Porter Novelli. "Adding RSS to Bronto is very forward thinking. We are excited about using the technology with several of our clients."
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