How Do You Compare: Bronto Software Publishes Industry Statistics
Durham, NC - November 29, 2005 - Bronto Software, Inc., a leading email marketing software company, announced the launch of an online resource for email marketing statistics. The resource located at http://bronto.com/stats/ provides weekly updated metrics for over a dozen industries, providing marketers with an easy way to benchmark their own performance.
For the three month period ending November 20th, Bronto's Industry Statistics showed that marketers on average realized 95.5% email delivery rates, 24.2% open rates and 5.0% click-through rates. Results differed across the covered industries: Advertising/Marketing, E-commerce/Retail, Education, Financial Services, Government, Healthcare/Insurance, Legal Services, Manufacturing/Distribution, Publishing/Media, Real Estate, Services/Consulting, Technology and Travel/Hospitality.
In conjunction with the online resource, Bronto has published the first of a series of ongoing quarterly reports analyzing email marketing statistics by industry. The Bronto Industry Statistics Report provides insights and trends on email marketing and is now available for free download.
Bronto Software President Joe Colopy remarked, "Bronto's focus remains on building a product that helps marketers do their job better and our online industry statistics resource is developed with that goal in mind. We believe marketers will find Bronto's industry statistics valuable for periodically evaluating their own performance versus industry averages. Additionally, the industry statistics quarterly report provides timely insights into email marketing trends and best practices."
DELIVERY STATS
Compare your email marketing results with this evolving benchmark data to evaluate your performance and identify emerging industry trends.
