Blooms Today Reports Over 1200% ROI Using Bronto Software; Online Retailer Increases Internet Sales
DURHAM, N.C.--(BUSINESS WIRE)--Aug. 30, 2006--Bronto Software, Inc., an email marketing software innovator since 2002, today announced that Blooms Today has reported more than 1200% ROI from converted sales alone since implementing Bronto's software earlier this year. Other benefits include reduced cost per order and improved email tracking and analytics.
Blooms Today, a worldwide floral service provider, began using Bronto's technology in April to send monthly e-newsletters and timely email promotions to its rapidly growing customer base. In conjunction with this effort, the company implemented a "Revenue per Delivered Email" conversion tracking system to measure the success of these email campaigns. This measurement is calculated by dividing monthly revenue by the number of successfully-delivered emails. Blooms Today has shown a positive return in revenue from targeted email campaigns.
"Thanks to Bronto's technology and ongoing guidance, we have greatly increased our conversion rates," said Gabe Harris, eCommerce manager at Blooms Today. "Bronto helps us convert our email list contacts to customers, which equates to an improved bottom line."
Bronto's software enables customers to maintain clean lists with a high percentage of delivered messages. In fact, by implementing the technology and following Bronto's best practice guidelines, Blooms Today has grown their email list by 40 percent. Bronto's detailed tracking reports allow Blooms Today to view the deliverability history of individual contacts. If delivery issues arise, an error message listing the reason is given, and the company can determine if that particular address needs to be reformatted, unsubscribed or deleted. To help reduce hard bounces, Bronto continuously works with ISPs and other domains to ensure "whitelist" status.
Blooms Today also monitors Cost Per Order (CPO) campaign statistics, which tracks the cost of attracting new customers through various advertising mediums employed by the company, including yellow page advertisements, search engine marketing, and email marketing. Harris reports Bronto's software is their best CPO vehicle, costing less than half of what the company set as a spending goal.
Another factor in the company's decision to implement Bronto software is its easy-to-use interface. The simple interface has allowed the company to quickly ramp-up advanced analytics features such as clickstream and conversion tracking, which allows them to see exactly how many dollars result from each email sent.
Harris also praises Bronto's approach to customer service. "Bronto has been a great partner to Blooms Today. They have qualities in a company that I look for - responsiveness, attentiveness, and availability when I have questions or concerns," commented Harris. "The entire Bronto team has a sense of integrity and dedication, and we look forward to continuing to use Bronto to help us communicate effectively with our customers."
"We are thrilled to see the results of Blooms Today's email marketing campaign to date," said Bronto CEO Joe Colopy. "Our goal is to work closely with all of our customers to establish best practices as well as to coach them towards equally-impressive results with their email marketing campaigns."
About Blooms Today
Blooms Today is an industry leader offering a wide variety of flowers and gifts, many with same-day delivery, and every order carries a 100% Satisfaction Guarantee. The company has expanded the business worldwide, utilizing memberships with FTD and Teleflora networks. A member of the Society of American Florists, Blooms Today's vision is to continue to exceed customers' expectations with quality, value and extraordinary service.
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