Bronto Software Introduces Email Marketing Best Practices Series
Durham - Bronto Software, Inc., an email marketing software innovator since 2002, today announced that the company will implement a unique best practices webinar and podcast series beginning September 26th. Bronto designed the monthly series to address timely topics related to email marketing issues faced by online retailers, interactive agencies, and marketing departments. The series provides a response to growing customer and prospect interest in learning strategies from their peers for maximizing their email marketing investments.
"Regardless of their size and customer reach, most organizations want the same results from their email marketing technology - increased ROI, contacts converted to customers, and increased successful delivery rates," said Joe Colopy, Bronto CEO. "The best way we can demonstrate the most effective use of email marketing technology is to have our customers share their personal experiences and success stories so others may benefit from their lessons learned."
The first three-month installment of Bronto's best practices series will focus on unique issues facing the online retail industry. Gabe Harris, eCommerce manager for Blooms Today, a worldwide floral service provider, is scheduled to lead Bronto's first webinar on September 26th. Harris will demonstrate how his organization has greatly increased conversion rates, achieving 1200% ROI from converted sales since implementing Bronto's web-based solution earlier this year. Harris will share his strategies for leveraging email marketing to gain a positive return on investment-that is, his strategies for growing an organization's customer base, reducing cost per order, and successfully converting contacts to customers.
In conjunction with each monthly webcast, Bronto plans to release an associated case study that gives more in-depth details on the related topic and strategies for customer success. As a strategic value-add, Bronto will also post a podcast link following each webcast, thereby allowing listeners to download the session to their computer or portable device.
Each thirty minute installment of the series will feature a customer success story followed by a best practices review of the organization's email marketing initiatives. Listeners will also have the opportunity to ask questions during an open Q&A portion of each webcast. For more information and to sign-up for this month's featured webcast, please visit http://bronto.com/best-practices/.
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