Lake Champlain Chocolates Increases Sales by 50% with Bronto
DURHAM, N.C.--(BUSINESS WIRE)--Nov. 28, 2006--Bronto Software, Inc. today announced that Lake Champlain Chocolates (LCC), a Vermont-based premium gourmet chocolate maker, recently selected Bronto's email marketing solution to increase its online sales, improve the quality of interaction with its customers, and generate awareness for its holiday offerings.
Industry forecasts for the holiday season bode well for Bronto's online retail customers such as LCC. According to the "Online Holiday Retail Forecast: 2006" study recently conducted by JupiterResearch, a record 114 million users will buy online during the holidays. With the National Retail Federation's 2006 "Holiday Consumer Intentions and Actions Survey" showing that 47% of consumers are planning to purchase holiday items online, it is more important than ever for customers like LCC to employ email as part of their overall strategic marketing program.
After reviewing other email marketing vendors, LCC chose Bronto because of its easy-to-use interface, competitive pricing, and feature set designed around the needs of online retailers.
"Based on Bronto's proven success with other online retailers and our initial results, we are confident the partnership will allow us to drive our online sales forward and greatly increase our brand awareness," said Greg Tickle, loyalty direct marketing coordinator for LCC. "Bronto makes it easy for us to present our company and products well."
LCC utilizes Bronto's robust segmentation tools by maximizing sales conversions through targeted email campaigns based on customer attributes and past email behavior. For example, LCC typically sends an initial email to customers on the first Tuesday of each month. After two weeks have elapsed, LCC runs Bronto's segmentation tool to identify those customers that did not open the initial email. LCC then resends the same email using a different subject and as a result has seen associated sales increase 50% while operating costs are kept the same.
"We weren't even aware of this particular segmentation option until Bronto's account management team approached us with different ways we could further maximize our outreach," noted Tickle. "This level of proactive customer service is unparalleled and is what keeps us a very happy Bronto customer."
In addition to segmentation, Bronto's comprehensive reporting features allow LCC to easily analyze the effectiveness of special promotional campaigns. Reporting provides valuable insights into how customers move from email messages through the website and ultimately lead to a sale. LCC adjusts their email campaigns accordingly and as a result has experienced increased open rates, deliverability, and response rates.
"We're excited to be working with LCC and further solidify our position as a leading email marketing solution for online retailers," stated Joe Colopy, Bronto CEO. "An increasing number of online retailers like LCC realize it is critical to have a full-feature email marketing solution to maximize their sales, especially around the holiday season."
About Lake Champlain Chocolates
Lake Champlain Chocolates offers sweet indulgences that capture the essence of Vermont, the tradition of making fine chocolate, and the pride that goes into each bite. Preservative-free and Kosher-certified, LCC chocolates are crafted in small batches from the finest quality Belgian chocolate and select natural ingredients including local Vermont cream, sweet butter, maple syrup, and honey.
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