Bronto Launches Customer Advisory Board to Guide Product Development
Board Reaffirms Commitment to Developing an Exceptional Email Marketing Solution
Durham, NC - December 12, 2006 - Bronto Software, Inc. today announced that it has established a customer advisory board to incorporate more customer feedback and insights into the development of its software and services. The Bronto Customer Advisory Board (or B-CAB) consists of a diverse group of customers who are willing to contribute their collective insights and expertise to ensure that Bronto's product direction aligns with customer needs.
Through bi-monthly meetings, board members will facilitate conversations intended to exchange ideas on the state and direction of the email marketing industry. In addition, members will share best practices while helping Bronto better understand customer pain points and new innovative opportunities in the marketplace.
"The B-CAB is an exciting new program designed to promote ongoing communication between us and our customers," stated Joe Colopy, Bronto CEO. "The formation of this board is testament to our guiding principle that we don't drive our business, our customers do."
The first B-CAB meeting was held in November and included 10 participating board members. This meeting focused on addressing driving forces and key challenges behind successful email marketing as well as discussing proposed feature enhancements for the upcoming winter product release. As a result of that direct customer feedback, Bronto is adding enhanced customized reporting capabilities into the upcoming release.
"Bronto's fleetness - it's constant developing to future client requirements - is the reason we chose the company for our ESP system two years ago," said Tig Tillinghast, CEO of Watershed Publishing. "This initiative will let them gain still further intelligence on what sorts of features and innovations the market wants. We're throwing a lot of stuff at them, and they're showing a high capacity for digesting it."
"This board creates a forum for us to discuss what works and what doesn't, share best practices, and work together to develop email marketing technology that better meets our needs," explained board member Gavin Jocius, manager of Information Technology, Duke Alumni Affairs. "The creation of this board is yet another example of the company's forward-thinking strategy as well as its commitment to customers."
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