Shopatron Successfully Integrates Email Marketing with E-Commerce Using Bronto
Shopatron to Lead Bronto's June Best Practices Series Installment
Durham, NC - June 20, 2007 - Bronto Software, Inc. announced today that Brian Clausen, Shopatron's executive vice president, will lead the June 26th email marketing best practices series webcast. Clausen will share the company's success in using Bronto's API to integrate email and e-commerce technology to increase online sales and drive ROI.
Shopatron, the leader in retailer-integrated e-commerce, manages a network of more than 300 consumer product manufacturers and 6,000 retailers in 20 industries. Shopatron integrated the Bronto email marketing system into its e-commerce platform, allowing its customers to execute coordinated online marketing strategies around their online stores.
"Recent shifts in the marketplace have driven our need for a universal email marketing solution that provides superior deliverability rates and extensive spam compliance," commented Brian Clausen, executive vice president, Shopatron.
With increasingly sophisticated client demands, it was important for Shopatron to incorporate a scalable email marketing solution into its e-commerce offering. The Bronto API allows for increased ownership of client relations by integrating email and e-commerce solutions for one fully-integrated system. Standard SOAP protocol creates a flexible, open platform to create a customized email marketing application
By working in conjunction with their retailer groups, Shopatron clients are now able to bring their products and services to market with controlled marketing messaging. Using Bronto, Shopatron helps clients implement e-newsletters and product promotional emails as a way of communicating on a consistent basis with their loyal brand consumers. Conversion tracking reports help identify the effectiveness of product campaigns so clients can adjust as necessary to drive better results.
"We now have the ability to promote the use of Bronto to clients as an effective 'best practice' execution for staying top of mind with consumers and driving transactional volume," said Clausen.
With the implementation of Shopatron's email marketing capabilities, driven by Bronto, many branded manufacturers have turned their website from a purely marketing-communication vehicle to one that drives transactional volume for their revenue partners. As a result, some Shopatron clients have experienced an ROI of over 700% using Bronto's solution.
"By leveraging Bronto's email marketing capabilities, Shopatron achieves the same objectives as traditional marketing and advertising - driving retail transactions while maintaining excellent ROI," said Susan Wall, Bronto director of marketing.
For more information and to sign-up for this month's featured webcast, please visit http://bronto.com/success/.
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