Interactive Agencies Round Out Service Offerings with Bronto's Email Marketing Platform
Leading Email Marketing Service Provider Updates Agency Edition
Durham, NC – February 2, 2009 – Email marketing service provider Bronto Software today announced the Winter 2009 release, featuring multiple improvements for agency clients. Creative, interactive, and other marketing firms who manage email marketing for their clients will find Bronto’s Agency Edition a valuable extension of their service offerings. The new functionality includes a complete dashboard makeover to simplify client account management, global suppression capability, and better email allocation among complex accounts.
Interactive agencies manage multiple marketing channels on behalf of their clients and email marketing can be just one piece. The updates in the winter 2009 release enable agencies to efficiently manage their business through the client dashboard where they can see a snapshot of each client’s usage, number of messages sent, and resulting metrics. Armed with this information, agencies can see which clients may need additional service and can respond proactively. Likewise, the email allocation improvements help agencies distribute volume appropriately, letting them quickly adjust as they grow their business.
“We want to provide agencies with powerful marketing tools to help them get the best results for their clients, “ said Joe Colopy, CEO Bronto Software. “This release empowers agencies with the flexibility to manage email marketing programs in a way that is specific to their business workflow and client campaigns.”
Additional features in the Bronto winter 2009 release include frequency capping, a new message editor, enhanced segment builder, easier navigation, and improved web forms. All of the features in the winter 2009 release were designed with the intention of building email marketing best practices into the actual software. By automating steps and setting limits, marketers can be sure to send the right message to the right person at the right time for maximum results.
Details on the new release and Bronto’s product offerings are available at www.bronto.com.
About Bronto Software
Bronto Software is an industry-leading email marketing service provider, focused on improving email marketing success for online retailers and marketers around the world. By offering an efficient, effective, web-based software application, Bronto gives marketers the power to build relationships directly with their target audiences and customers. Through its accessible client service team, Bronto guides clients towards a strategy of successful email marketing. For more information, please visit http://bronto.com.
Media Contact
Susan Wall
Bronto Software
pr@bronto.com
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