Bronto Software Partners with Baynote to Bring Crowd-Sourced Product Recommendations to Email Marketing Campaigns
Integrated product provides additional revenue opportunities for online retailers.
Durham, NC, June 15, 2009 - Bronto Software, a leading email marketing service provider, and Baynote, the leader in Recommendations and Social Search, announced their partnership today at the Internet Retailer Conference in Boston. By combining Bronto’s email marketing platform with Baynote Email Recommendations, online retailers will be able to maximize revenue opportunities by sending customized messages to their customers and prospects.
"As one of the most efficient direct marketing channels, email marketers should continue to embrace relevancy empowering tactics as consumers' appetite for email in this economic downturn is strong and inboxes will remain cluttered," recommended Forrester Research in an April 2009 report entitled The Resilience Of Email Marketing In Tough Times.
Combining the variety of messages that can be sent via Bronto with relevant product or content recommendations from Baynote gives the online retailer the strength to unlock the value of email marketing and drive further customer action.
Online retailers can leverage the combined technologies to:
- Introduce up-sell and cross-sell messaging, such as “Others who liked this also liked…” into transactional order, billing, and shipping confirmation emails.
- Enhance triggered messages, like reminder or renewal notices, to include up-sell and cross-sell messaging for related items.
- Close the loop on abandoned shopping carts by sending a triggered message with offers for related products.
- Combine past campaign behavior with recommendations for similar products in promotional emails.
- Send targeted promotional campaigns based on past purchases with a cross-sell or up-sell message to a complementary product.
“Bronto is committed to serving online retailers and providing tools to make them superb email marketers,” remarked Joe Colopy, CEO Bronto Software. “We are most excited about the integration with Baynote because of the potential to use of recommendations in a variety of messages. Our customers are already using segments and dynamic content to send targeted promotional messages, so adding the ability to automate a triggered or transactional message with recommended up-sell or cross-sell content is going to lead to even better results.”
“Our customers have seen tremendous success using the Baynote Collective Intelligence Platform on their websites and are eager to add Baynote Email Recommendations to offer compelling reasons to continue their shopping experience. This integration is going to enable them to further strengthen their relationship with their customers and drive significant gains in response rates and sales conversion”, added Scott Brave, Baynote CTO.
For more information on the availability of the integrated solution, contact Bronto or Baynote at the websites below.
About Baynote
Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote serves recommendations each day to over 20 million visitors to the websites of its e-e-commerce, media and enterprise customers’, including Expedia, Intuit, Motorola, NASA, Symantec, The Knot, TurboTax, Urban Outfitters, US Appliance, and VMWare. For more information, please visit www.baynote.com.
About Bronto Software
Bronto Software, a leading email marketing provider, simplifies email marketing for more than 850 online retailers and marketers worldwide. With an award-winning Client Services team, Bronto helps retailers drive sales with relevant, successful email marketing campaigns by taking time to understand their business, craft a strategic plan, and deliver results. The powerful email marketing platform features advanced segmentation tools, extensive reporting capabilities, and an API that lays the groundwork for seamless integrations with other e-commerce applications. www.bronto.com.
Media Contact
Susan Wall
Bronto Software
pr@bronto.com
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