Bronto Software Announces Strategic Alliance with MarketLive to Enhance Email Marketing for Retailers
Online Retailers Can Drive Additional Revenue by Leveraging Rich Data from E-Commerce Experiences to Build More Relevant Email Marketing Campaigns
Durham, NC, June 15, 2009 - Bronto Software, a leading email marketing service provider, today announced a partnership with MarketLive, a leading eCommerce software and service provider, at the 2009 Internet Retailer Conference & Exhibition in Boston. The resulting product will be an integrated solution that will allow marketers to use the rich data set found in their e-commerce database as the foundation for targeted email campaigns created with Bronto’s email marketing tools.
MarketLive's Intelligent Marketing & Merchandising Suite delivers best practice eCommerce capabilities on an extensible, upgradeable ecommerce platform. With the integration, customers can leverage shopping and purchase history data from the MarketLive Platform and use Bronto’s segmentation and dynamic content features to send targeted campaigns to further grow their business.
Online retailers can leverage the integrated Bronto/MarketLive solution to:
- Build Repeat Customers: With a 360 degree view of the customer, retailers can provide relevant and personalized cross-sell or up-sell messaging in promotional campaigns that turn a one-time customer into a repeat buyer.
- Uncover new opportunities: Using the recency, frequency, and monetary purchase values (RFM), retailers can uncover hidden customer groups and thereby message to customers at the ideal point in their buying cycle.
- Optimize messages: Retailers can test subject lines, content, and time of day to determine the driving force behind conversions and further enhance each campaign for optimal results.
- Understand Buyer Behavior: With the ability to combine purchase history with click behavior, retailers can build a richer profile of each buyer.
- Create Timely Offers: Automated messages using date triggers can send a message for a renewal or reminder to buy a gift.
“It’s common knowledge among marketers that once you have a customer, it's easier and cheaper to retain that customer than to acquire a new one,” remarked Joe Colopy, CEO Bronto Software. “Our integration with MarketLive is going to let online retailers build deeper relationships with their customers and turn them into repeat buyers by communicating with them at the appropriate step in the customer lifecycle.”
“Sophisticated online retailers need powerful tools to help them connect with their customers in a more relevant way. By integrating with and delivering Bronto’s email marketing platform, our online retailer customers will be able to strengthen their existing customer relationships and grow their business,” said Mark Pierce, CEO of MarketLive.
For more information on the availability of the integrated solution, contact Bronto or MarketLive at the websites below.
About Bronto Software
Bronto Software (www.bronto.com) is a leading email marketing software company, providing successful email solutions to more than 850 online retailers and marketers across the world. By offering an effective, efficient, web-based software application, Bronto gives online marketers the power to build relationships directly with their target audiences and customers. Through its accessible client service team, Bronto guides clients towards a strategy of successful email marketing. The combination of a powerful solution and expert support let clients send the right message to the right person at the right time resulting in positive ROI and business growth.
Our mission is simple: Provide proactive service and support combined with a powerful, easy to use solution to help you create relevant, and profitable, relationship email marketing.
About MarketLive
Since 1995, MarketLive, Inc. (www.marketlive.com) has provided enterprise-class eCommerce retail technology and services. In use by over 100 mid-market retailers, MarketLive is essential in implementing and operating successful eCommerce sites for these retailers. The extensible, scalable MarketLive® Intelligent Commerce Platform is the industry’s first Commerce-as-a-Service™ offering, and is built on the proven best practices-based Intelligent Selling methodology. It enables merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. MarketLive is the most effective, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Intermix, Sur La Table, French Toast and many others.
Media Contact
Susan Wall
Bronto Software
pr@bronto.com
DELIVERY STATS
Compare your email marketing results with this evolving benchmark data to evaluate your performance and identify emerging industry trends.
