CanvasOnDemand.com
Online retailer CanvasOnDemand.com (www.canvasondemand.com) transforms digital or traditional print pictures into works of art. The staff can take an ordinary picture and enhance the color, add brushstrokes simulate the look and feel of a traditional painting, restore an old heirloom, and more.
The emotional attachment to pictures makes up a large part of CanvasOnDemand.com’s relationship with customers. The company strives to demonstrate their personal investment in this process and in the final product. Consequently, the company emphasizes regular outreach to their customers.
Challenges:
- Engage customers more than once a year as they’re placing holiday orders.
- Increase customer base in non-traditional ways through viral marketing.
- Generate sales leads and drive traffic back to Web site for return purchases.
- Build relationships with customers to remind them that CanvasOnDemand.com is a different kind of company and product.
Solution:
- Create a series of unique email marketing campaigns to drive business during non-peak times.
- Personalize customer interactions and continue this relationship on a regular basis.
Results:
- Since implementing Bronto’s conversion tracking capabilities, CanvasOnDemand.com has seen significant results for each email outreach and huge ROI.
- Overwhelming response to e-newsletters and special promotions resulted in year-round sales increases.
- Innovative viral campaigns were highly successful, including:
- “Operation Hi Mom – Launched prior to Mother’s Day, the email campaign invited entries from men and women serving overseas. In an effort to drive submissions, CanvasOnDemand.com invited recipients to forward the campaign to anyone they knew serving overseas and to encourage them to sign up. After a tremendous response, the first 200 respondents received a free photo canvas—a canvas made and hand-delivered by the CanvasOnDemand.com team to the winner’s mother just prior to the holiday.
- “25 for $25” – CanvasOnDemand.com offered a coupon to customers who utilized the “Forward to a Friend” option or drafted their own email to tell 25 friends about the company. In response to this viral campaign, CanvasOnDemand.com received thousands of referrals.
“The level of proactive customer service is unparalleled and keeps us a very happy Bronto customer.”
Greg Tickle
Direct Marketing Coordinator,
Lake Champlain Chocolates
