Launched in 1985 and headquartered in Chicago, Illinois, Chiasso is a modern home furnishings retailer that offers inspired designs through its seasonal catalog, full-service web site, and recently-opened storefront. Chiasso presents an ever-evolving, clever collection of furniture, accessories, gifts, textiles, bed, bath and kitchen items.
Convert lost revenue opportunities to new sales.
Segment customer base to allow for targeting of customized messaging
Ensure high rates of deliverability
Clean contact lists to regain and maintain whitelist status
Resolve web site bandwidth issues created by a reliance on an installed product (as opposed to a hosted, web-based service)
Use Bronto to engage contacts and capture previously unrealized revenue through “re-mailing” tactics.
Reach out on a twice-monthly basis to registered customers who have abandoned shopping carts and offer a discount on their next purchase
Resend message with new subject line to unopened emails
Segment contact list by customer attributes and past email behavior to customize messages in order to entice targeted customers
Automatically add new contacts to appropriate segments based on criteria
Increase deliverability rates with Bronto’s whitelist status and continue to pursue reliable, trusted customer acquisition and retention strategies
Maintain a clean contact list – send a final incentive to any unresponsive, purchased contacts; those who did not respond to this call-to-action would be removed.
Increased online sales to 70 percent of total company sales, up from 35 percent
“Abandoned cart” email tactic results:
$19,000 in sales without adding additional expenses in a five month period
Extremely high open and click-thru rates, with a 67.1 percent open rate and a 40.5 percent click-thru rate
“Re-mail” tactics to unopened email results:
443 additional sales for a total of $36,016 from only six re-mail sends o 55.7 percent conversion rate