Reporting and Analytics

Our reporting and analytics tools provide actionable results to assist you in optimizing your email marketing efforts. Quickly and effectively gain customer behavior insight to enable future segmentation and personalized campaigns. Our reporting feature includes the following:

View real-time, graphical reporting on message deliverability (shown above), recipient activities, and campaign-wide performance.

• Real-time tracking on essential campaign data such as opens, clickthroughs, bounces and undeliverables.
• Download and export reports in an excel format
• Send targeted re-mails to opt-ins based on their actions
• Conversion Tracking that integrates seamlessly with your website to track website activity and ROI.
• Centralized reporting dashboards provide administrators a holistic view of results across an enterprise.

Key Performance Indicators

Easily view the KPIs of your campaign. Our KPI reporting section gives you a high level overview of your campaign performance. Standard metrics include clicked/open ratio, turnover percentage, and conversions.

Deliverability Reporting

Get detailed deliverability reporting from our solution. Drill into the granularity of sends, delivers, and undeliverables. We also include thorough bounce reporting that includes a breakdown by contact, content and connection.

Additional Reporting

We also offer insight into dynamic reporting metrics such as friend forwards, survey responses, updates, and bounce inactivation.

Web Analytics

With our Google Analytics integration and partnership with Omniture, track your message beyond the inbox. View your customer and prospect behavior post campaign response easily and effectively using advanced technology with our integrated solution.