Deliverability

Bronto Software knows that delivering your messages to the inbox is as essential as creating a relevant, timely message. That’s why “deliverability” isn’t just a buzzword to us. Through enhanced technology within our application, we incorporate many tools to optimize message delivery. Our deliverability experts maintain close working relationships with all of the major ISPs. We also offer inbound support and services to tackle your deliverability issues including list hygiene, abuse complaints, and delivery strategy, such as throttling. Don’t just take our word for it, check out our deliverability stats for yourself at http://bronto.com/stats. In 2007 we maintained a 98% delivery rate.

Delivery Monitoring

At Bronto, we have the tools to monitor your complaint ratios, each of the various types of hard and soft bounces as well as other metrics, ISP by ISP, to help identify problems before they negatively affect your deliverability. We invest considerable time and energy every day on ISP relations. This means that we are connected with the ISPs in multiple ways to insure that we understand when email does not get to the inbox, why that happened and how to resolve the problem. Our diligence provides you the peace of mind to know that your email is getting the attention it needs to reach the inbox.

Service & Support

Bronto’s Client Services team advises you on all aspects of your email marketing to help maximize effectiveness. Do you know if your emails are 100% CAN-SPAM compliant? Do you know if your emails are rendering properly? Or how to segment your audience for greater ROI effectiveness? Our email advisory team can help in all these ways to insure that your email subscribers recognize your email as ones they actually want to receive in their inbox and then achieve the desired response.

Partnerships

In addition to monitoring those metrics, we rely on a third-party partnership with ReturnPath, the world’s leader provider of email reputation management services, to validate our deliverability at all times. They also give us insight into changes in the practices at the major ISP’s so that we can isolate and resolve problems quickly on your behalf. By identifying email delivery issues, we can help you improve the way you use email to connect with your customers and prospects.

Depend on Bronto to assist you in getting your messages to the inbox, design and brand intact.