Bronto Software is an email marketing analytics and automation company focused on making our customers better marketers. We proudly serve over 800 customers and recently were awarded "Best Customer Service Department" by the 2009 Stevie Awards.
Of course, email marketing education is a big part of what we do and our blogs are at the center of it. So, read the blogs, comment, criticize and participate. We want to hear what you have to say.
The Bronto Blog focuses on educating marketers on email marketing's latest trends, industry innovations and best practices. It's an excellent resource for leveraging Bronto's knowledge to optimize your email marketing program.
Email Strategy Roundtable: Listen & Engage Using Social Media
Email Strategy Roundtable: Listen & Engage Using Social Media
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March 18, 2010
Keeping any relationship interesting and engaging – online or off – takes work and consideration. John Cass’s recent post, Finding The Right Social Media Content and Engagement Strategy, talks about how you need to go where the conversations are taking place to discover what makes your audience tick and develop a content strategy to keep [...] Read Post
Optimize Your Sign-Up Part 3: Landing Page & Welcome Message Musts
Optimize Your Sign-Up Part 3: Landing Page & Welcome Message Musts
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March 15, 2010
Now that you have created a stand-out sign-up and optimized your form to gather pertinent information, don’t fall flat after the subscriber hits “submit.”
Your landing page and subsequent welcome message are your first opportunities to create a positive impression of your brand, introduce your offerings and potentially make some money right off the bat. The [...] Read Post
Email Strategy Roundtable: Can We Offer A “Pause” Button?
Email Strategy Roundtable: Can We Offer A “Pause” Button?
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March 11, 2010
Dylan Boyd raises a difficult if not “touchy” question in a recent post from The Email Wars “Hitting Pause”: “So what about a ‘pause’ button that would allow subscribers in either your emails or your preference centers to activate a PAUSE on your email campaigns”?
Dylan challenges the current approach of most email marketers by acknowledging, [...] Read Post
Spice Up Your Transactional Messages and Increase Revenue
Spice Up Your Transactional Messages and Increase Revenue
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March 8, 2010
How would you like a 47% open rate and 20%+ clickthrough rate? That’s what most transactional messages like order and shipping confirmations are getting these days. Some studies even claim open rates as high as 75%. Yet so many marketers don’t take advantage of this great opportunity to sell more products when they have so [...] Read Post
Email Strategy Roundtable: Scrolling and Shopping in Gmail
Email Strategy Roundtable: Scrolling and Shopping in Gmail
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March 3, 2010
Gmail has been beta testing a new feature they are calling “Enhanced Email” with Sears that allows subscribers to scroll and browse directly within an email. This allows for a recipient to shop directly in an email versus going to the company website and allows marketers to provide more products or promotions within an email [...] Read Post
Brontoversity focuses on the education and updates for the Bronto application. It is the one-stop-shop for the latest and greatest insights on the current and future Bronto application.
Logging into the new API v4.0
Logging into the new API v4.0
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March 18, 2010
This past week, Bronto was proud to introduce many new features in accordance with our Spring 2010 Release. The release also included a new version of the API (version 4). While the old API (legacy version 3) is not going away, the new version is the one Bronto will be concentrating on and developing new [...] Read Post
Adding Blocks Of Re-Editable Dynamic Content
Adding Blocks Of Re-Editable Dynamic Content
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March 16, 2010
In the past, the only way for you to edit blocks of Dynamic Content was to make changes directly to the Dynamic Code. As of the Spring 2010 Release, this no longer the case. We have made it easy for you to add Dynamic Content to an HTML message, and then easily go back and [...] Read Post
Overriding Frequency Caps
Overriding Frequency Caps
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March 11, 2010
One of the features that Bronto provides is the ability to set Frequency Caps on your emails. Frequency Caps limit the amount of email that can be sent to your contacts in a certain period of time. You can set these frequency caps to limit the number of messages sent to each contact on a daily, [...] Read Post
Getting Comfortable With New Webforms
Getting Comfortable With New Webforms
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March 9, 2010
Bronto’s Spring 2010 Release is finally here, and with it, comes many new exciting features. One feature that we are particularly proud of is the new Webforms. We have re-designed the Webforms creation, editing, and integration work-flow to make it easier than ever to create and use the Webforms you want. In the next few [...] Read Post
It’s Coming! The Bronto Spring 2010 Release
It’s Coming! The Bronto Spring 2010 Release
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March 1, 2010
It’s been a cold and snowy winter and all of us here at Bronto are anxiously awaiting the spring. One of the best things coming this spring, other than the weather, is the Bronto Spring 2010 Release. We’ve been working hard all winter to bring you some new and improved Bronto features. Here is a [...] Read Post
BrontoNation covers everything from our volunteer activities, the adventures of our favorite inflatable Brontosaurus, company events, and even just fun day to day events around Bronto HQ.
2009: A Year to Give Back
2009: A Year to Give Back
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January 19, 2010
Bronto is dedicated to helping the local community with donations of service, time and fund-raising. 2009 represented a stellar year of service.
Some highlights include:
The Light the Night Walk for The Leukemia & Lymphoma Society: $1225 raised and many hours helping prepare for the walk
Food Bank of Central & Eastern NC: Donation of 290 lbs of [...] Read Post
Bronto Holiday Extravaganza!
Bronto Holiday Extravaganza!
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December 30, 2009
As 2009 winds to a close, Bronto reflects back on the last couple of weeks with a couple of great events.
On Friday, Dec. 18th the Bronto team gathered for an annual holiday luncheon. The highlight was the famous White Elephant Gift Exchange. Brontos are encouraged to bring in a gift, take a number and pick [...] Read Post
A Day in the Life: Bronto Online Marketing Strategist
A Day in the Life: Bronto Online Marketing Strategist
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December 15, 2009
The Bronto team is growing, are you interested in joining us? One of the several open positions (which can be found here) – is the Online Marketing Strategist. This is a great opportunity for a professional with experience in online retail marketing and a penchant for analyzing numbers. If you read, think, sleep and eat [...] Read Post
Happy Thanksgiving from Bronto!
Happy Thanksgiving from Bronto!
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November 25, 2009
To celebrate Thanksgiving, Bronto took some time on Tuesday, Nov. 24th to gather together as a team..over food, of course.
Bronto provided chicken and turkey complimented by sides ranging from mashed potatoes and gravy to corn and stuffing. Every Bronto team member was encouraged to bring a side dish or dessert. There was a “relish-off” between [...] Read Post
Kimberly Snyder Returns Home
Kimberly Snyder Returns Home
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November 17, 2009
Those of you that frequent the Bronto Blog will recognize Kimberly Snyder, a former Bronto Account Manager who has recently returned to the team.
Kimberly has been living on the West Coast and was the Email Marketing Manager at online retailer Altrec.com. At Altrec, Kimberly managed all aspects of promotional and transactional email marketing campaigns. Missing [...] Read Post
