Bronto Software is an email marketing analytics and automation company focused on making our customers better marketers. We proudly serve over 800 customers and recently were awarded "Best Customer Service Department" by the 2009 Stevie Awards.

Of course, email marketing education is a big part of what we do and our blogs are at the center of it. So, read the blogs, comment, criticize and participate. We want to hear what you have to say.

Brontoblog

The Bronto Blog focuses on educating marketers on email marketing's latest trends, industry innovations and best practices. It's an excellent resource for leveraging Bronto's knowledge to optimize your email marketing program.

Deliverability Forum: Pivotal Veracity
Deliverability Forum: Pivotal Veracity
November 20, 2009
Bronto Blog’s exclusive “Email Industry Experts Speak Out” series continues with a great Q&A session with Deirdre Baird, President & CEO of Pivotal Veracity.  Deirdre launched Pivotal Veracity in 2003 to help email marketer optimize the deliverability, design and reputation of their digital communications.  I recently talked with her about some of the burning issues [...]
Btn_arrow Read Post
Best of the Blogosphere: Increase engagement, social media and more
Best of the Blogosphere: Increase engagement, social media and more
November 19, 2009
How is social media changing the way we shop? Looking for a stellar example of an unsubscribe page? Need to explain to your C-suite why email is still a useful marketing tool? Hoping to increase subscriber engagement? Looking for the kick in the butt to clean out your unengaged contacts? Look no further than the [...]
Btn_arrow Read Post
Where does your email really go?
Where does your email really go?
November 17, 2009
The Internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering.  Email was developed as a predecessor to the internet.  Again, one in which, as long as you had the most basic SMTP compliancy between networks, messages would be handed off [...]
Btn_arrow Read Post
Be a Data Detective: Tips to Test to Lift Engagement - Part 2
Be a Data Detective: Tips to Test to Lift Engagement - Part 2
November 16, 2009
In the first post in this series, I posed some questions you should be asking yourself when reviewing and analyzing your message reports. In the next couple of blog posts, I’d like to cover some tips and ideas around what to test to lift your engagement metrics: opens, clicks and conversions. Consider testing… An open incentive - [...]
Btn_arrow Read Post
Email Industry Experts Speak Out: Deliverability Forum
Email Industry Experts Speak Out: Deliverability Forum
November 13, 2009
You may not be able to readily email or call email industry experts with questions, but in a new Bronto Blog series, you’ll be as close to them as a fireside chat.  I recently took some time with experts from FTC, Pivotal Veracity, Razorfish, Cloud Mark and Return Path to ask them some timely questions [...]
Btn_arrow Read Post
More Posts
Brontoversity

Brontoversity focuses on the education and updates for the Bronto application. It is the one-stop-shop for the latest and greatest insights on the current and future Bronto application.

Challenging the Status Quo: Champion-Challenger A/B Splits
Challenging the Status Quo: Champion-Challenger A/B Splits
November 19, 2009
We’ve talked about A/B splits a number of times - for subject lines, for message content, and more. It’s not like it’s the new kid on the block. However, I thought I’d talk for just a minute about champion-challenger splits. It’s great how Bronto will automatically compare A/B splits and pick the winner for you, but [...]
Btn_arrow Read Post
Testing, Testing 1, 2, 3: Sending Test Messages
Testing, Testing 1, 2, 3: Sending Test Messages
November 17, 2009
As a Bronto user, you have probably been sending test messages since your very first email send.  Without saying, this is extremely important in making sure the email message looks exactly how you want it to look before sending the message out to your lists and segments.  Let’s take some time to go over some [...]
Btn_arrow Read Post
I Have the Power: Agency Level API Access
I Have the Power: Agency Level API Access
November 12, 2009
So far, most of the API examples and blog posts that we’ve written have dealt with a single account. But what if you have an agency account and want to automate tasks or have other needs that require the use of the API? The chances are pretty good that you will want to perform [...]
Btn_arrow Read Post
Flick Of The Switch
Flick Of The Switch
November 10, 2009
Although Bronto introduced several blockbuster features in the Fall 09 Release, there were also many smaller features that should not be overlooked. One of these new features is the ability to preview your html email with images off with just a “flick of the switch.” It is certainly no secret to marketers that email clients will [...]
Btn_arrow Read Post
No Need To Get Attached: Linking To PDFs
No Need To Get Attached: Linking To PDFs
November 5, 2009
As a technical writer, I deal with PDF documents a lot. Even though I enjoy creating PDFs (yes that includes XSL-FO, Apache FOP, and everything in between), I don’t just create them for my own enjoyment. When I create a PDF, I want other people to see it. Similarly, in the world of email marketing, [...]
Btn_arrow Read Post
More Posts
BrontoNation

BrontoNation covers everything from our volunteer activities, the adventures of our favorite inflatable Brontosaurus, company events, and even just fun day to day events around Bronto HQ.

Kimberly Snyder Returns Home
Kimberly Snyder Returns Home
November 17, 2009
Those of you that frequent the Bronto Blog will recognize Kimberly Snyder, a former Bronto Account Manager who has recently returned to the team. Kimberly has been living on the West Coast and was the Email Marketing Manager at online retailer Altrec.com.  At Altrec, Kimberly managed all aspects of promotional and transactional email marketing campaigns.  Missing [...]
Btn_arrow Read Post
Happy Halloween from Bronto!
Happy Halloween from Bronto!
October 30, 2009
Bronto celebrated Halloween on Friday, October 30th in style.  With nearly 100% participation, Brontos dressed up as their favorite character, group, or “thing.”  But the celebration kicked off earlier in the week with a company-wide decorating contest, where teams rallied together to decorate their respective work spaces. Take a moment to “walk through” the Bronto [...]
Btn_arrow Read Post
Happy BrontOberfest!
Happy BrontOberfest!
October 23, 2009
At Bronto, we work hard and the last four months have been no exception.  The entire Bronto team worked towards another product milestone, the Bronto 2009 Fall Release.  Just take a look at what this release entailed. Since the release went live Sunday, Oct. 4th, it was only fitting that Bronto celebrated with the first ever [...]
Btn_arrow Read Post
Two New Territory Sales Execs Now Call Bronto Home
Two New Territory Sales Execs Now Call Bronto Home
October 19, 2009
Bronto is excited to welcome Scott Wood and Michael “Moose” Musolf to our Territory Sales team. Scott Wood just relocated to Durham from the other “Big D,” Dallas. Scott brings over 10 years of experience in sales to Bronto. Most recently, Scott was an Account Executive with Forrester Research where he sold IT [...]
Btn_arrow Read Post
Ragin Cajun Joins Bronto
Ragin Cajun Joins Bronto
October 12, 2009
Jeff Beardsley joined Bronto October 1st as the Director of the new Production Engineering Department.  Jeff and his family are relocating to Durham, NC from Northern Virginia and will be bringing some Cajun flair with them. Jeff originally hails from Louisiana and after majoring in mechanical engineering he went to straight to EDS and entered their [...]
Btn_arrow Read Post
More Posts
Feedback Form