Re-mailing: Targeting Those That Don't Open
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive 'open' without additional investment.
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“Having a dedicated account rep that I meet with regularly has been extremely helpful. We have spent a lot of time discussing email marketing best practices and brainstorming new ways to improve results, grow revenue and create a better brand experience. Having an email marketing partner that cares about that kind of dialogue makes a difference.”
Katie Holler
Director of eCommerce,
D'Artagnan
