Email Marketing Companion
Every industry has its share of jargon and email marketing is no exception - here's a reference companion no email marketer should be without. From abandonment to win-back, you'll find over 100 common terms comprising the email marketing lexicon. Maybe you've always wondered how SPAM got it's name or what they really mean by "customer life cycle" - whether you're an old pro or an eager greenhorn, you're sure to strengthen your email marketing vocabulary.
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