Email Marketing Evaluation: How Well is Your Email Marketing Performing?
Does it seem that you previously saw a greater return on your email marketing than you have recently? Most of us work very hard to develop our email marketing programs. Then, as we achieve success, they drop in priority and we turn our attention to the improvement of other marketing activities. In this whitepaper we have included six critical factors in assessing your campaign performance. Use this information to see how your current email marketing efforts stack up.
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“Our Account Manager keeps us in line with what works and what doesn’t. We have healthy debates about what to try, and we know her advice is always based on real world and client experience.”
Dan Lucas
Marketing Manager,
North Carolina State University
