Creating a Multi-Channel Strategy
Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
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“Having a dedicated account rep that I meet with regularly has been extremely helpful. We have spent a lot of time discussing email marketing best practices and brainstorming new ways to improve results, grow revenue and create a better brand experience. Having an email marketing partner that cares about that kind of dialogue makes a difference.”
Katie Holler
Director of eCommerce,
D'Artagnan
