Engaging Your Subscribers Using Interactive Media in Email
When referring to email marketing, the terms "relevance" and "engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity. So how can you provide relevance and create engagement? Consider using a web 2.0, or interactive strategy, to keep your prospects and customers engaged.
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“I read a lot of white papers on email marketing. Seven Email Marketing Refreshes was one of the best I have read in awhile – short, to the point, informative and actionable.”
Martin Yumba
Newark Inc.
