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Personal Whitelisting: How Subscribers Can Contribute to Deliverability

Your customers have a significant impact on whether your email gets delivered. If they complain about your email, you can be blocked by ISPs. (You can prevent that by sending only expected messages to those who have given you permission). But subscribers can also have a positive impact on your delivery rates. They hold the ultimate key to delivery approval: including you in their email address book.

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Delivery Statistics

“Our Account Manager keeps us in line with what works and what doesn’t. We have healthy debates about what to try, and we know her advice is always based on real world and client experience.”

Dan Lucas
Marketing Manager, North Carolina State University

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