Zodiac has 1 app in the Bronto AppCenter.
- Quickly and easily import your email segment to Bronto from Zodiac with a single click.
- Use Zodiac to segment customers into high, medium and low value to create relevant, personalized email messages that increase ROI.
- Use Zodiac to find customers with high, medium and low probability of churning and adjust your email campaigns for each group.
- Create micro-segments by combining predictive metrics alongside behavioral, product and demographic features for ultra-personalized email campaigns.
- Test email campaign strategy and track the effect on realized sales and customer lifetime value.
Optimize your email retention strategies using segmentation based on predictive insights for each customer, including customer lifetime value, probability of churn and chance of a future transaction.
Zodiac is a predictive analytics solution built on the breakthrough consumer behavior models developed by Wharton School Professor Peter Fader. Zodiac accurately forecasts individualized customer lifetime value, based on real-time sales data, so marketers can implement precise acquisition and retention strategies.