The Bronto Marketing Platform is powerful, yet easy-to-use. Feature-rich and focused on marketing for commerce, Bronto helps you drive more revenue in less time with fewer resources.
Create precise, dynamic segments with an intuitive interface.
- Target recent purchasers with cross- and up-sell items.
- Re-engage lapsed purchasers with coupons.
- Focus on first-time buyers to grow customer lifetime value.
- Target consumers based on their geographic location.
Combine business logic, behavior filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows with a drag-and-drop canvas.
- Use customer events to automatically trigger campaigns.
- Automate lifecycle campaigns based on order history.
- Create campaigns that combine email, mobile and social.
Integrate Bronto with your business processes and e-commerce systems.
- Take advantage of pre-built e-commerce integrations.
- Use our flexible API to connect to any other data source.
- Tap into Bronto our resource center for developers.
Detailed Tracking and Reporting
Measure, analyze and optimize your campaigns throughout the customer lifecycle with precise data tracking and reporting.
- Get real-time activity snapshots of campaign performance.
- Easily create and export a wide range of actionable reports.
- Compare messages and campaigns across key dimensions.
Contact and List Management
Build and maintain a complete understanding of your customers with a master marketing database.
- A full-featured Manage Preferences center.
- Flexible contact and list management model.
- Manage multiple brands with the Multi-Brand module.
Import full past-purchase information for more informed and more targeted lifecycle marketing campaigns.
- Import both email and non-email orders.
- Leverage pre-built e-commerce integrations.
- Use the Bronto API to connect to any other data source.
Create one version of an email for optimal display on any mobile device.
- Choose from a library of more than 130 templates.
- Built-in responsive code adapts to your screen size.
- Flexible editing for fast and easy customization.
- Pre-built API tags for inserting product data.
Know your customers’ average order value, last order total, total revenue and other metrics for more effective targeting.
- Identify first-time buyers, VIP customers and more.
- Build segments to enable lifecycle marketing campaigns.
- Easily insert RFM values into messages.
Create and send personal and branded transactional messages, complete with cross-sell and up-sell offers.
- Tap into pre-built integrations with e-commerce platforms.
- Connect to any e-commerce system with an open API.
- Build loyalty and drive incremental revenue.
Add the mobile channel to your marketing arsenal.
- Create Text-to-Join and SMS messaging campaigns.
- Generate QR codes directly within the Bronto application.
- Create mobile-friendly campaigns with responsive design.
Leverage the power of social media to strengthen your email program.
- Include social sharing links in emails to extend their reach.
- Post messages to Twitter or Facebook directly from Bronto.
- Track social media’s influence on your email marketing.
A/B Split Testing
Test your messages before sending for maximum impact.
- Test the full content of your message.
- View an A/B split comparison report for each test.
- Select winner based on opens, clicks and conversions.
- Automatically send the winning message to your list.