Bronto Marketing Platform Features
The Bronto Marketing Platform is both powerful and easy-to-use. It is feature-rich, but focused on marketing for commerce, so you can drive more revenue with fewer resources.
A/B Split Testing
Test your messages before sending for maximum impact. Test multiple variables, including subject lines or offers, the name and address you’re sending from, the date and time of your send, and the full content of the message. View a detailed A/B split comparison report and see how each message performed. Determine the winner based on opens, clicks and conversions. And automatically send the winning message to your list.
Target customers who purchased within the last year. Email disengaged subscribers. Or your top spenders. With Bronto, it’s easy to build smart, dynamic segments based on customer personas, including profile data, preferences and behaviors. Use a simple and elegant point-and-click interface to quickly build targeted groups to receive your relevant messages and offers.
Combine business logic, behavior filtering, multiple channels and a wide range of actions to visually orchestrate campaign workflows using Bronto’s drag-and-drop canvas. Use various events and behaviors to automatically trigger the right message, whether an email, text message or social message, at the right time. Automate welcome series, re-engagement, post-purchase, rewards program, shopping cart abandonment and many other campaigns—all with drag-and-drop simplicity.
Detailed Tracking and Reporting
Are conversions higher on Fridays? Who are my top customers? What percentage of my subscribers is unengaged? Get real-time activity snapshots of performance over time, conversion metrics, message metrics, contact growth, sender rating and more. Easily create and export a wide range of actionable reports. Compare messages and campaigns across key dimensions so you can optimize your programs.
Contact and List Management
Build and maintain a complete understanding of the interests and preferences of not just customers, but everyone who has interacted with you, with a master marketing database. Think of all the information you could track about your contacts. And there's a built-in, full-featured Manage Preferences center to help you know your audience. Take advantage of Bronto’s flexible contact and list management model. Drop contacts into specific lists from a webform. Manage contacts that belong to several lists without duplicating their attributes. Use the Multi-Brand module to keep contacts in separate lists within each brand.
Import precise past-purchase information, including order history and details such as Product Name, Category and Description, for more informed and more targeted lifecycle marketing campaigns. Import all orders, whether made online or in-store, regardless of whether they were driven by email marketing. Leverage pre-built integrations with Magento, Demandware and ATG Web Commerce, or use the Bronto API to import order data from other sources.
Auto-calculate RFM (Recency, Frequency, Monetary Value) metrics for customers based on their complete order history, including Average Order Value, Last Order Total, Total Revenue and others. Identify your high-value, frequent purchasers and lapsed purchasers. Build segments and create highly effective lifecycle marketing campaigns such as VIP and loyalty programs and post-purchase series. Grow revenue with existing customers and motivate them to buy more.
Create and send personal and branded transactional messages, such as order and shipping confirmations, complete with cross-sell and up-sell offers. Tap into pre-built integrations with leading e-commerce platforms or connect to any e-commerce system with an open API and step-by-step instructions for setup and sending of transactional messages. Bronto makes it easy to leverage the high engagement level of transactional messages to build loyalty and drive incremental revenue.
Add the mobile channel to your marketing arsenal. Create and send SMS messages in Bronto, including new product alerts, time-sensitive deals, special offers and coupons, and more. Generate QR codes in Bronto and create SMS text-to-join programs to grow your marketing database. With Bronto, you can run SMS marketing campaigns from the same platform as your email marketing, giving you and your customers a more integrated cross-channel marketing experience.
Include social sharing links in emails to extend their reach into social networks. Post messages to Twitter and Facebook directly from within Bronto. Track social metrics to see how social media is influencing your email marketing program.
Integrate Bronto with your business processes and e-commerce systems. Take advantage of pre-built integrations with industry-leading e-commerce platforms such as Magento and Demandware, web analytics tools such as Coremetrics and Omniture, and personalization engines such as MyBuys and Baynote. Use our flexible API to connect to virtually any other source of data.