Data Integration
Web Analytics Integration
Email marketing is intended to produce results. It becomes increasingly critical for marketers to provide a highly engaging customer experience that delivers improved performance metrics. To better harness the power of post-click marketing and create more customizable experiences, Bronto has integrated with industry-leading partners covering important aspects of e-commerce. Utilize this critical closed-loop marketing data to:
- Create relevant and compelling email messages based on visitor behavior, customization preferences, and purchase behavior.
- Deliver timely email campaigns during a contact's most responsive time, based on analytics data.
- Measure your email marketing impact throughout the customer lifecycle and improved marketing efficiency.
API Integration
Bronto's data integration application allows you to keep data synchronized between Bronto and your other applications. Bronto’s open platform is based on industry standard SOAP protocol so you can easily integrate different software applications to create your own customized email marketing solutions. The uses of the Bronto API are limited only by your own ingenuity. Common applications include:
- Automatically updating Bronto contacts from numerous external databases
- Displaying Bronto contacts and reports within an external application or website
- Leveraging Bronto to send and track email communications from within another application
- Combining the power of Bronto with sales force automation and CRM applications
