Automation & Optimization

• Automated message triggers based on specific dates, recurring dates, or past engagement behavior.
• Integrated remailing options based on recipients’ lack of message open or click through.
• Dynamic content and field-based personalization for messages.
• A/B split testing based on subject line, from name, date/time of delivery, or message content.
• A/B split options include Champion/Challenger or A/B-Winner as determined by open, click, or conversion results.