Automation

Automation puts the whole thing together. Using a visual drag & drop interface, you build marketing “workflows” with a sequence of events and business rules. These workflows then automatically run for you in near real-time, reacting to event-based or date-driven triggers, pulling in dynamic data, and targeting with an advanced level of segmentation.

The result is marketing with the ultimate level of precision and relevance. And that means a much more engaging dialogue and higher conversions.