List Management & Segmentation

• Management of an unlimited number of lists with easy importing from Excel and Salesforce.
• Automatic email address de-duplication and comparison against suppression lists.
• Visual segment builder with real-time segment size calculation and full logic operations.
• Advanced segmentation by demographic and behavioral information.
• Automated list hygiene and contact re-engagement tools. Subscription web forms allow single and double opt-in permission methods.
• Customizable manage preferences pages allow contacts to adjust multiple subscriptions as well as globally unsubscribe.
• Additional engagement tools like email-based surveys and forward to a friend links.
• Prevent accidental message deliveries with per message and per account contact suppression lists.