Email marketing can be so effective and successful that it tends to spread into other areas of business. As such, Bronto created the Groups Edition for those that need separation of accounts by departments or divisions. Essentially, each unit acts independently within its own account but as a member of the group can enjoy the added benefit of a common platform.
Examples of business that can benefit from Groups:
- Publishers with multiple titles
- Retailers with separate brands
- Universities
- Companies needing universal access but separate day-to-day management for each division for tracking/accounting purposes
Benefits:
- Volume pricing and the ability to redistribute volume to sub-accounts at your discretion
- Consistent platform across the organization builds increased knowledge that can be transferred as needed
- Visibility into account performance for benchmarking
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“By keeping our lists clean and our segments fresh, Bronto has proven essential to the success of our customer loyalty program.”
Lin Peterson
Email Marketing Manager,
Great Outdoor Provision Company
