Omnichannel retailers have learned invaluable lessons from the e-commerce revolution, such as using web activity and transaction data to intelligently improve customer relationships. View this webinar to get a deeper understanding of how consumers incorporate mobile devices into their cross-channel shopping behavior.
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Bronto has built a reputation in email and cross-channel marketing education and transparency by providing a steady stream of research and insights to the marketing community. Explore our resources to stay on top of the latest in industry best practices.
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Featured White Papers, Guides & Reports view all white papers
Gain ideas and insights on effective tactics from our expert strategists by reading the "Commerce Connections" eBook. Explore each phase of the customer lifecycle, with details on how to engage with customers and drive revenue across channels, devices and degrees of interest.
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
RSR Research and Bronto Software surveyed retailers on their use of purchase-related data. Read valuable benchmark data for retailers and find out how you could be leveraging the power of purchase-related data in your marketing.
60-70% of all online shopping carts are abandoned. This white paper will help you re-capture that lost revenue. We examine the carting experience and follow-up email strategies of 100 retailers and provide the top reasons for cart abandonment, analysis of post-abandonment email strategies and recommendations for maximizing conversions.
On-Demand Webinarsview all
Online Shopping Baskets: From Abandon to Conversion
Join industry expert Fawn Young who, using data gathered from the shopping cart experience and follow-up email strategy of 100+ retailers, will provide an insight on how to combat basket abandonment and offer some real-world strategies to help you bring shoppers back.
Online Shopping Carts: From Abandon to Conversion
Using data gathered from the carting experience and follow-up email strategies of 100+ retailers, industry expert Fawn Young will give retail marketers real-world insight on how to combat shopping cart abandonment.
Just Married: Bonding With Customers After They Purchase
Post-purchase messaging plays an important role in keeping this new relationship interesting and building long-term customer engagement. From purchase-related messaging to longer term communication planning, learn how to identify the strategies that will resonate with your customers, create brand loyalty and influence repeat purchases.
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