Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact

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February 22, 2012

1:00 PM EST

2012 is the year of the connected and empowered consumer. The consumer is in control as they have both easier access to information and multiple brands to choose from. The consumer depends on their mobile device, they know how to quickly wean through email, and they know where to find answers on social networks.

Email, mobile, and social are three key enablers of consumer engagement and marketers must learn to speak to consumers on all three channels. Join us on February 22nd as we discuss ideal practices on how to drive effective engagement.

We will share

  • Proven and innovative best practices for email, mobile, and social
  • Practical tips on how to integrate your consumer messaging
  • Best practices on achieving significantly higher ROI
  • Ideas to build more relevant and even more engaging campaigns
  • How to understand your reporting across channels

Leading this discussion will be ClickZ columnist and NCR Digital Evangelist, Sundeep Kapur. Sundeep will leverage his personal experiences of sending over 10 Billion consumer messages to highlight must-do’s for your 2012 digital marketing campaigns.

Speaker

Sundeep Kapur
Digital Evangelist
NCR Corp.

Emily Keye
Marketing Strategist
Bronto Moderator

Heidi Cohen
President
Riverside Marketing Strategies