White Papers
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white papers written by Bronto's thought leaders.
White Papers, Guides & Reports
Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit with too much to do. They all say, "Next Year I am Starting This Earlier!" Now is the time to formulate your cross-channel marketing strategy for the holidays. So, to help you and your team prepare to have a successful holiday season, we offer these Top 12 Holiday Marketing Tips.
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Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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Many marketers who have outgrown their general-purpose email marketing software upgrade to Bronto for its simple yet advanced, commerce-focused email marketing platform. We've captured the many reasons why companies choose to upgrade and want to share those reasons with you.
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Are you maximizing revenue from your email programs? While levers like A/B testing, mailing frequency and segmentation can help optimize existing programs, new revenue streams come from incorporating new strategies. The white paper steps retail marketers through each phase of the customer lifecycle, outlining consumer behavior along the way, and identifies revenue-generating programs you can implement.
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As a marketer, you know that collecting and using customer data has countless benefits. For example, enabling dynamic content. But when channels multiply, how do you stay focused on collecting the "right" data and using it efficiently?
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Building and monitoring your email marketing program presents you with a unique opportunity to get an inside view of the nuances and inner workings of your email marketing and how you measure up to your goals. In this whitepaper, we will review the gauges every online retailer should include in their email marketing program to assess campaign performance.
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60-70% of all online shopping carts are abandoned. This white paper will help you re-capture that lost revenue. We examine the carting experience and follow-up email strategies of 100 retailers and provide the top reasons for cart abandonment, analysis of post-abandonment email strategies and recommendations for maximizing conversions.
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Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
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This white paper reveals how retailers can leverage the personalization of email, the instant communication of short message service (SMS) messaging, and the multimedia capabilities possible via social media to formulate long-lasting relationships with shoppers.
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An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.
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To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
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Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
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Making the right marketing decisions means the difference between success and mediocre performance or even failure. How can marketers best deal with this constantly changing landscape of options? Develop a solid 2012 plan.
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As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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In order to connect and engage with increasingly mobile shoppers, many leading retailers are implementing a Short Message Service (SMS) strategy. With an opt-in text message campaign, retailers are finding a new channel to provide shoppers with news, sale alerts and recommended items based on past purchases.
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Experienced email marketers are leveraging Recency, Frequency, Monetary (RFM) analysis to discover optimal segments and untapped opportunities within their email marketing program.
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Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
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Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
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Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time.
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Email design impacts not only how well your message is received but also whether or no it is received in the first place. Find out what some of the best practices are that ensure your messages reach the inbox.
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Whether you are new to email marketing or a seasoned professional, a strategy and a roadmap are critical for driving revenue and boosting the return on your investment.
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Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
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Bronto's 2011 Holiday Wrap-Up features a detailed analysis covering volume and frequency trends, promotional mix, subject line strategies and, for a few unlucky brands, apology emails.
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Give your message a second chance at the elusive "open" without additional investment.
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Gain ideas and insights on effective tactics from our expert strategists by reading the "Commerce Connections" eBook. Explore each phase of the customer lifecycle, with details on how to engage with customers and drive revenue across channels, devices and degrees of interest.
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The new guide, "2013 Trends & Predictions for Retail Marketing," offers insights and advice from Bronto Marketing Strategists on marketing trends, strategies and tactics that will be essential for retail marketing success in 2013.
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If you are an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
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A reference guide no email marketer should be without, here are over 100 common terms and definitions from the email marketing lexicon.
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Selecting the right Email Service Provider (ESP) without a comprehensive understanding of your future needs is challenging. Choosing the optimal solution versus a good-enough solution will make all the difference in the world in terms of revenue and return on investment!
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RSR Research and Bronto Software surveyed retailers on their use of purchase-related data. Read valuable benchmark data for retailers and find out how you could be leveraging the power of purchase-related data in your marketing.
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Bronto Software and Retail Systems Reseach surveyed 179 retailers regarding their holiday 2012 online marketing plans. Find out what your peers have budgeted and forecasted for 2012.
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The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
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