White Papers
Marketing driven commerce is about engaging your customers whenever and wherever they are. Get started in creating new marketing strategies and optimizing current ones with guidance from these white papers written by Bronto's thought leaders.
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60-70% of all online shopping carts are abandoned. This white paper will help you re-capture that lost revenue. We examine the carting experience and follow-up email strategies of 100 retailers and provide the top reasons for cart abandonment, analysis of post-abandonment email strategies and recommendations for maximizing conversions.
An easy, and often overlooked, way to expand a successful email marketing program is to include trigger-based email campaigns. Since these are activated by specific actions and behavior, your email marketing will be more relevant, more effective and ultimately increase conversions.
This white paper reveals how retailers can leverage the personalization of email, the instant communication of short message service (SMS) messaging, and the multimedia capabilities possible via social media to formulate long-lasting relationships with shoppers.
Making the right marketing decisions means the difference between success and mediocre performance or even failure. How can marketers best deal with this constantly changing landscape of options? Develop a solid 2012 plan.
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The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments. Where the opportunity truly lies is in the fact that your most valuable customers will tend to become even more valuable over time.
Part 2 of our series: Often a subscriber's Frequency doesn't carry the same weight as one's Recency in an RFM analysis. However, frequency does weigh heavily on your program's deliverability when calculated by Internet Service Providers (ISPs) for overall engagement. So while Frequency is an important metric in any marketing program, the benefits within email are even greater.
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
It's never too early to start planning your Q4 holiday strategy. The first step is to understand trends and tactics from the previous year. Bronto's 2011 Holiday Wrap-Up features a detailed analysis covering volume and frequency trends, promotional mix, subject line strategies and, for a few unlucky brands, apology emails.
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time.
Email design impacts not only how well your message is received but also whether or no it is received in the first place. Find out what some of the best practices are that ensure your messages reach the inbox.
Today's email clients create complexities with how they render images. There are several best practices to ensure that your messages are delivered and they look their best. Find out what works well for the major email clients as well as what does not.
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Utilizing video in email marketing has become an effective way to gain visibility, compel actions, and expand the influence of your brand. But, due to the nuances of most email clients, many marketers are hesitant to incorporate video in email. Learn how to effectively incorporate video to enhance email campaigns.
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
A reference guide no email marketer should be without, here are over 100 common terms and definitions from the email marketing lexicon.
Whether you are new to email marketing or a seasoned professional, a strategy and a roadmap are critical for driving revenue and boosting the return on your investment.
Every marketer wants to improve the ROI of their marketing programs. For both new email marketers and seasoned pros, here is a guide to developing and executing successful email marketing strategies from acquisition to repeat customer.
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
What pain is encountered during the checkout process that causes more than half of your shoppers to disengage? Find out what it is and what you can do about it.
Give your message a second chance at the elusive "open" without additional investment.
Building and monitoring your email marketing program presents you with a unique opportunity to get an inside view of the nuances and inner workings of your email marketing and how you measure up to your goals. In this whitepaper, we will review the gauges every online retailer should include in their email marketing program to assess campaign performance.
An ongoing challenge for marketers is translating valuable web analytics data to create more relevant campaigns. Find out how to build stronger relationship email marketing by collecting and analyzing the right data.
Trigger-based email campaigns based on your buyers’ behavior are typically more engaging and likely to lead to conversions. Incorporate some best practices and create your automated trigger campaigns today.
Done correctly, having interactivity in email can create a more engaging experience. Learn how to incorporate video, polls, and RSS feeds into your email marketing program.
Dynamic content and segmentation are key in providing relevant, timely messages. Learn how you can use data to improve email conversions.
