Surviving the Current Marketing Mania with a Solid 2012 Plan

White Paper: Surviving the Current Marketing Mania with a Solid 2012 PlanThere is a new "mania" in the marketing world and marketers are riding an ever-changing wave where making the right decisions means the difference between success and mediocre performance or even failure. How marketers can best deal with this constantly changing landscape of options is not a new idea itself, but under today’s frenetic change, it has become more important than ever to develop a solid 2012 plan. As consumers are more accessible via more channels, retailers must make choices about how to best deploy their finite marketing resources. The e-tailing group, in sponsorship from Bronto, a marketing platform for commerce, took a two-pronged approach to exploring the current marketing madness.

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