Email marketing requires a different approach than more traditional media. It needs finesse, personalization, and strategy. Outlined in our List Management presentation are the essentials to successful email marketing.

You've crafted a highly dynamic, engaging email campaign, now what? Without a list to send it to, the email campaign is worthless. Acquiring addresses is as essential as creating a targeted message. So where do you start?

Today's email clients create complexities with image rendering as well as deliverability. In this whitepaper, we will outline what works well for the major email clients as well as what doesn't.

Email marketers already know that effective email design plays an essential role in branding and has a direct correlation with high clickthrough and conversion rates. However, many marketers overlook the effect that design can have on the deliverability of the actual email message. This whitepaper will outline best practices for reaching your audience's inbox.

Nearly 20 percent of legitimate commercial email does not get delivered into the inbox. Most marketers believe that their content is to blame for non-delivery, yet a new Return Path study shows that 77 percent of delivery issues occur because of the sender's email reputation.

An effective email security system requires an email reputation system. A comprehensive approach to email security involves examining both message content and sender history ­ i.e. reputation. Evaluating senders based on their past behavior provides a more accurate and effective spam defense.

More specifically, why are so many welcome messages stuck in a time warp? These first subscriber touch points represent a prime opportunity for marketers to reinforce the benefits of their email programs, set expectations and promote brand awareness.

Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice. By dedicating time to construct your email-marketing calendar now, your future email campaigns will benefit from utilizing the correct "timing" to ensure emails are more relevant to consumers.

Can't decide whether to choose an in-house or hosted email marketing solution? This whitepaper is intended to address the costs and benefits of in-house vs hosted email marketing solutions. Like any IT purchase, there is no right answer for everyone; the needs and capabilities of your organization will dictate the best solution to deploy.

Every industry has its share of jargon and email marketing is no exception - here's a reference companion no email marketer should be without. From abandonment to win-back, you'll find over 100 common terms comprising the email marketing lexicon. Maybe you've always wondered how SPAM got it's name or what they really mean by "customer life cycle" - whether you're an old pro or an eager greenhorn, you're sure to strengthen your email marketing vocabulary.

Blogging is empowerment on the web - a chance to hear and be heard. Business or personal, a well-written and managed blog combines marketing, public relations, crisis management, sales, branding, relationship management and more, into one tool. This new tool is creating opportunities for marketers and businesses of all sizes, but with new opportunities come new challenges. With the growth of blogging, simple blog lingo has developed into a complicated dialect. Download OneUpWeb's resource today, and learn the essentials to blogging effectively.

Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.

As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns.

The holidays are quickly approaching, are you prepared? Email marketing should be an essential component of your holiday marketing mix. With the appropriate email tactics, you can reinforce your customer relationships while converting your online prospects to purchasers.

Does it seem that you previously saw a greater return on your email marketing than you have recently? Most of us work very hard to develop our email marketing programs. Then, as we achieve success, they drop in priority and we turn our attention to the improvement of other marketing activities. In this whitepaper we have included six critical factors in assessing your campaign performance. Use this information to see how your current email marketing efforts stack up.

If you haven't caught word already, then allow us to be the bearer of less-than-good news: Outlook 2007 is going to cause (minor, but curable) headaches for email marketers. Learn how these changes will impact your email marketing and advised design implementations.

Successful email marketing meets the needs of your customers and your company. Save time and money by ensuring that your email marketing is utilizing the essential strategies for achieving success. Armed with these six strategies, you should be able to reach business objectives and enhance your current running email marketing campaign.

With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.

To deliver a relevant, timely message it is important to establish targeted messaging using dynamic content and segmentation. In this whitepaper, we will discuss how using relevancy and personalization at different levels will help you achieve email marketing success.

As marketers, we need to think beyond a world in which the click is the final measure of the success of a campaign - it's not. Ultimately, the measure of a marketing campaign's success is what you say it is. If your objective is to find out who is clicking (segment), increase the quality of converted leads (qualify), or improve the efficiency of your ad buys (convert), your needs go beyond the click. And beyond the click is post-click marketing.