Delivery Statistics
Compare your email marketing results with this evolving benchmark data to evaluate your performance and identify emerging industry trends.
Results for March 23, 2008
Based on 114,460,696 messages
By Industry
99.6% Technology
99.2% Non-Profit/Association
99.2% Publishing/Media
99.2% Travel/Hospitality
99.0% E-Commerce/Retail
98.7% Financial Services
98.5% Education
98.5% Healthcare/Insurance
98.2% Real Estate
97.4% Legal Services
97.4% Advertising/Marketing
97.3% Government
94.8% Manufacturing/Distribution
93.4% Services/Consulting
98.7% Overall
By Industry
54.3% Legal Services
43.7% Government
37.3% Healthcare/Insurance
36.9% Travel/Hospitality
34.9% Manufacturing/Distribution
32.1% Non-Profit/Association
30.9% Education
24.7% Financial Services
24.4% Advertising/Marketing
22.7% Services/Consulting
21.5% Real Estate
15.3% Publishing/Media
13.3% E-Commerce/Retail
11.8% Technology
18.4% Overall
By Industry
16.5% Travel/Hospitality
10.1% Government
6.9% Manufacturing/Distribution
6.6% Non-Profit/Association
5.7% Legal Services
5.5% Healthcare/Insurance
4.9% Services/Consulting
4.4% Education
4.3% Publishing/Media
3.9% Real Estate
3.3% E-Commerce/Retail
3.1% Advertising/Marketing
1.3% Financial Services
1.1% Technology
4.4% Overall
If you're interested in these numbers and what they actually mean, see the Science behind the Math of these statistics.
