Trigger Abandoned Cart Emails That Convert

Forrester Research estimates that 87% of consumers abandon their carts.

Abandoned cart emails are a valuable recovery tactic. In a recent survey of our customers, we asked which of six email marketing tactics were the most effective for their business. A resounding 98% reported that cart recovery emails are very or somewhat effective.
Other than exclusive email offers, no other tactic comes close.

Why Abandoned Cart Emails Work

Timely, relevant emails draw shoppers back to their cart before they have time to buy from your competitor.

Retailers that use abandoned cart emails report a 9X return on investment in the first three months.

Customers increasingly expect the kind of personalized approach that abandoned cart emails provide.

Powerful Cart Recovery Features

  • Dynamically insert order and cart information into messages.
  • Identify abandoned carts in near real-time.
  • Track detailed cart activity including abandonment rates, recovery percentages and recoverable revenue.
  • Choose when and how often to send emails and SMS messages.
  • Segment on product data to deliver relevant incentives.
  • A/B test messages using built-in functionality to optimize engagement and conversion.

Emu Australia: Results

$
5
Revenue Per Email
172
%
Higher Open Rate
38
%
Conversion Rate

“We saw instant success in terms of revenue generation.”

Sue Meehan, Global Director for Brand and Ecommerce

How Bronto’s Cart Recovery is Different

Easy to implement
Bronto makes it fast and easy for retailers of any size to get started with a cart recovery program. Insert a small snippet of JavaScript into the header or footer of your website and configure a few settings.

Fast and accurate
Bronto registers cart activity on your website every 30 seconds, which means we know, down to the minute, if carts are active, inactive or truly abandoned.

Fully integrated
Trigger a campaign workflow when a cart is abandoned, create segments based on cart behavior, and track cart-specific metrics, all from within the familiar Bronto interface.

Highly efficient and scalable
Cart Recovery makes full use of Bronto’s service-oriented, event-driven architecture for capturing cart data, triggering campaign workflows, calculating segments, tracking metrics and more.

High and immediate ROI
With the Bronto Cart Recovery App, you can recover abandoned carts for just pennies per cart. How much is an abandoned cart worth to you?

Kick Your Abandoned Cart Emails Up a Notch

Incorporate Bronto’s premium recommendations solution to offer recommendations that align with your customer’s shopping, carting and purchasing behavior. The integration of Bronto’s Recommendations Premium and Cart Recovery allows you to show your customers that you get them. Enhance your email content with personalized product recommendations based on the products browsed, carted and purchased by the individual consumer, making the email communication extremely relevant.

Learn more
Need Help Developing Your Abandoned Cart Strategy?

We’ve got you covered. While most of our Cart Recovery customers set up their program on their own, you can employ our Managed Services staff to help you set goals, build a strategy and implement your abandoned cart program – sometimes in conjunction with other programs, such as recommendations or browse recovery.

Learn more

Additional Resources

White Paper
Revenue Rescue: Saving Sales When Shoppers Stray
White Paper
The Essentials of Turning Abandoned Carts Into Sales
White Paper
The Commerce Marketer’s Guide to Turning Shoppers Into Buyers

Ready to get started?

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