Founded in 1977 by Larry Ellison, Oracle Corporation is a provider of technology solutions for customers around the globe. Led by CEOs Mark Hurd and Safra Catz, Oracle is a leader in cloud technology, databases, and applications. Oracle’s integrated stack of services provides businesses with the insights, scalability, and flexibility necessary to drive growth and increased efficiency. Today, Oracle technology is used by over 420,000 customers across 195 countries and territories to meet ever-changing market requirements with digital transformation. Serving a mobile workforce with secure, high-performance, intelligent development tools and solutions, Oracle solutions power industry leaders in aerospace, education, manufacturing, retail, and more.
On July 28, 2016, Oracle announced it had entered an agreement to acquire Bronto’s parent company NetSuite. “Oracle and NetSuite cloud applications are complementary, and will coexist in the marketplace forever,” said Oracle CEO Mark Hurd, “We intend to invest heavily in both products – engineering and distribution.”
Bronto’s marketing automation engine and expertise in the email marketing space extends Oracle’s cloud platform and international support capabilities while providing commerce marketing customers access to Bronto’s email, mobile, and social marketing solutions.