A couple of weeks ago, we released a new Text-to-Join feature within the Bronto Marketing Platform. And the best part? It’s free – yes, free list growth!

 

SMS is a great way to drive sign-ups because it’s such an effective and widespread medium – everyone has their mobile phone with them at all times.

So let’s say you’re sold on the idea of free list growth. You’ve picked a catchy keyword, and you’re ready to work on your creative – maybe something like…

"It's easy to join the [your company name] mailing list! Just text [your keyword] and your email address to 332-33."

Here are a few ideas to help you with your creative:

  • Make the directions clear – Make sure that your keyword stands out above all else. Possibly repeat it at both the top and bottom of your creative.
  • Clearly state the benefits – Use a bulleted list to quickly highlight what the subscriber will get by signing up. Offer an incentive – for example, a 10% off coupon they receive instantly via email.
  • Create a sense of exclusivity – You want to make the subscriber feel like they are part of an insider community or elite group. Possibly call this out directly – for example, "Join the [your company name] Insiders."

Once you have your creative, how do you then spread the word and promote your campaign?

Here are some ideas for where you can advertise your Text-to-Join campaign to gain traction:

  1. Shipping receipts
  2. Shipping boxes
  3. Invoices
  4. Tradeshow materials
  5. Direct mail pieces
  6. Catalogs
  7. In-store signage
  8. Printed coupons in flyers
  9. YouTube videos
  10. Facebook/Twitter

If you have a bricks-and-mortar presence, make sure Text-to-Join is part of the checkout process at all store locations. Consider printing this on receipts and/or including a flyer that gets dropped in the customer’s bag (maybe in the shape of an iPhone).

Also, make use of signage and posters throughout your store – by mirrors, in the window-front, in dressing rooms, on flyers, etc. Use compelling, fun imagery.

Any other ideas for ways to promote a Text-to-Join campaign? Let us know by posting a comment below.


Damian Trzebunia (Che-BOON-ya)
Product Marketing Manager
Bronto Software

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