A mobile-optimized website is a must-have, but creating your own specialty app is a great next step. According to SmartInsights.com, 89% of time spent on mobile media is spent in apps rather than the mobile web! For those of you who already have an app, you’re probably thinking about how to get more downloads. Try some of these tips to put your app front and center:

1. Reach Out to Current Prospects and Customers

Think of all the ways you currently interact with your prospects and customers, and outline how to get your app in front of them. Consider dedicating a promotional email to announce your app and what it can do for your audience. For those who aren’t opted in, feature a banner in transactional messages that promotes your app. Add banners to your website, or try promoting your app in other marketing collateral or fulfillment packaging.

2. Practice Good ASO (App Store Optimization)

Be sure your app name matches what people will be searching for, and use effective keywords in your title and descriptions. Your app profile page should be like a good squeeze page. Craft a great showcase of why someone should download it. Consider using positive testimonials or endorsements, or have your app reviewed by a third party and promote positive feedback. And don’t forget to promote your app on more than just the top two app stores. Many mobile users find great apps through alternative resources, so offer your app in multiple stores. Try the Amazon Appstore, SlideMe or GetJar.

3. Integrate Your App With Social

Make it easy for users to share their purchases, likes, or favorites with their peers. This not only makes for a richer user experience but gets your app in front of other potential users as well.

4. Use Your Mobile Website to Your Advantage

People who use your mobile site have made it clear where they want to interact with you, so let them know they can take their experience further with your new app. This targeted audience is a great place to start when promoting your app! Try a mobile pop-up banner at the top of the page to prompt users to download the app from the appropriate store based on their device.

5. Use All of Your Content Outlets

Showcase your app on your blog, social channels, and on landing pages promoted by PPC and partner relationships. Use QR codes in marketing collateral and advertising to link to an app download page. Try these tips to get your new app out there, and watch the downloads roll in! Have you developed an app? If so, how are you promoting it so far? Is the adoption rate high, or are you still trying to gain traction? Let us know by commenting below.