A More Seamless Way to Manage Preferences
Wednesday, September 23, 2015
Signing up to receive your emails is one common way that shoppers begin their customer journey with your brand. And one way for you to keep them from unsubscribing is to send your messages according to how often they want to hear from you. Gathering that information is typically done by creating a Manage Preferences webform and emailing it to subscribers. But that’s not the ideal scenario, mainly because it’s disconnected from the shopping experience. For a more seamless approach, allow your customers to manage their email preferences directly from your website, as they browse your product catalog and interact with their shopping cart. Bronto now provides a way for you to integrate a Bronto Manage Preferences webform on your website to help create that unified experience. It’s basically a means of creating a secure connection between your site and our webform. This process includes two main steps. The first, which requires the help of your developer, involves generating a unique SHA-256 hash for each contact. The second requires that you format the webform links for your site. For detailed instructions on how to add a Manage Preferences webform to your website, review the documentation in Bronto Help. Let’s address a few common questions about this process: Q: How secure is this connection? Could someone else access a customer’s preferences? A: The connection is highly secure. The SHA (Secure Hash Algorithm) is a function designed by the NSA (National Security Agency) to ensure maximum security. The only way for someone’s preferences to be exposed is if they share their unique webform link with someone else. It’s not something that can be guessed. Q: Will Bronto help us write the code for our website? A: No, you will need to engage the help of your developer. Q: How much of my developer’s time will I need? A: This will depend on your developer, as well as how many contacts will access the webform from your site. But in general, it should only take a few hours to set up the hash. An intermediate level developer should be able to handle this task. Q: The example provided in the Help docs is in PHP. Can this be written in a language other than PHP? A: Yes, it can be written in any language that supports hashing. Q: Does the shared secret have to follow any particular format? A: No, the shared secret is similar to any other password. Like having a Bronto webform on your site? Let us know what you think with a comment below.