The Big PictureToday, many of you know Bronto as a leader in marketing automation to retailers and other commerce-driven companies. Since its founding almost thirteen years ago, Bronto has remained deeply committed to helping you drive revenue through email and other channels. It has done that by developing an intuitive commerce marketing automation platform and surrounding it with an amazing team of people -- all committed to supporting your revenue goals in a refreshingly approachable and passionate way. As we look to the future, we are continuing with Bronto’s winning formula but applying it to a broader vision, and on a larger stage. We are going to rethink not only commerce marketing but also commerce. This entails deeply integrating digital messaging channels like email, mobile and social with the transactions that happen through the digital shopping cart, in-store point-of-sale, and call center. It also involves tying them into backend processes like order management, inventory management, and global tax in order to offer an unparalleled personalized and seamless experience for commerce marketers and their customers. This moves omnichannel from being a buzzword to a true reality -- a reality that is possible when industry leaders like Bronto and NetSuite come together to provide something truly innovative.
The Next ChapterAfter the transaction closes, Bronto will operate as an independent business unit of NetSuite. It will continue to innovate on its platform, integrate with other ecommerce platforms, and deliver the same top-notch services that you have grown to know and love over the years. Bronto’s leadership team will continue to guide the organization. The account management team, services teams, product teams, and other teams will continue to report to the same leadership and focus on the same mission. And, of course, Bronto will continue to spread its obsession with a particular type of green dinosaur. What will be different is the scale and speed that Bronto can now execute as part of NetSuite. As you might know, publicly traded NetSuite (NYSE: N) is one of the largest cloud application companies in the world with more than 24,000 customer organizations using its products. While widely known for it’s industry-leading ERP solutions, NetSuite is also a leader in omnichannel commerce. More than 3000 companies, including many existing Bronto customers, use NetSuite to deliver a complete solution for omnichannel commerce. This merger is about furthering that strategic direction. By being part of NetSuite, Bronto will be able to service you better in several ways:
- Product Innovation - Together we will invest heavily in product development to provide a seamless solution to manage and personalize a unique and compelling experience for your customers through their entire lifecycle, across all touchpoints and for online and offline transactions. This will drive more revenue, with less resources, than what you could have done with multiple standalone offerings.
- Global Footprint - NetSuite has operations in 11 countries around the globe. Bronto will expand into NetSuite’s global footprint in order to better serve you and your regional brands in the areas closer to where they operate.
- Service and Support - NetSuite will invest resources to extend the breadth of Bronto’s award-winning technical support and professional service offerings as well as Bronto’s ability to deliver these services across the globe.
Joe Colopy CEO Bronto Software, Inc.
Zach Nelson CEO NetSuite Inc.