Happy New Year! We hope 2017 was a smashing success for you and that you're excited about what 2018 will bring. As you dive into your marketing plan for the new year and continue mapping out what all you'd like to achieve between now and December, take a look back at some of our best posts from 2017. With everything from industry trends to proven best practices, there's something to inspire every commerce marketer to optimize and re-energize your strategies this year.

Is Customer Lifetime Value the Real Key to Beating Amazon?

Many believe the secret to success is in the ability to deliver a superior customer experience – but that may not necessarily be true.

Why Your Email Program Sucks

Does your email program provide a relevant, personalized experience with your brand? If not, you can kiss many of your subscribers good-bye.

AR We There Yet? How Augmented and Virtual Reality Are Reshaping Retail

AR and VR are opening a wealth of possibilities to provide a better understanding of your product and a more consumer-driven experience.

Browse Recovery Is a Home Run for Retailers

If you’re not nudging shoppers back to your site, you’re leaving potential revenue on the table. Here’s our four-step program for a successful game plan.

Be a Sherpa: Guiding Loyalty Through Consumer Experiences

What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience.

The Commerce Marketer Podcast: The Power of Mobile

In this first episode of our new podcast series, Guidance’s Brian Beck shares his insights on the latest mobile trends and what retailers can do to adapt to the mobile evolution.


How to Maximize the Power of Your Product Feed

Getting the right product in front of the right subscriber at the right time is paramount. Are you making the most of your product feed in your email campaigns?

Battle the Behemoth With Personalization

How can you compete against the one-stop shop where consumers turn for almost everything? It's time to start getting personal!

What Shoppers Really Want: Fantastic Findings From UPS and comScore

UPS's Louis DeJianne and comScore's Gian Fulgoni shared some extraordinary facts about the latest trends in commerce and consumer behavior.


Pull the Trigger: 5 Campaigns You Should Be Running Right Now

Most retailers now aim to provide the most relevant user experience possible, but they can often lose sight of the consumer and their needs.