While you can’t send attachments with Bronto messages as you would with Microsoft Outlook, you can create a virtual "attachment" by hyper-linking to a document in the body of your message. But first things first. Here are a few reasons Bronto doesn't allow attachments:
- Attachments increase the size of your message. The larger the file size, the more susceptible your message becomes to a filter or an outright block. Also, ESPs, especially free ones like Yahoo or Gmail, limit the size of emails they will accept and deliver to an inbox. A message with an attachment might not be delivered because it puts the recipient over their mailbox quota.
- Attachments can’t be opened by all users. Not everyone runs the same operating system or uses the same applications. Although they have the file, they might not be able to actually open it.
- Attachments can sometimes raise red flags. Smart email users will sometimes choose not to open attachments from an unfamiliar source because of a potential virus and damage to their computer.
- As we've already alluded to, viruses spread through attachments. By choosing not to support attachments, we're able to completely remove the virus risk for our customers.
So what's the alternative? We recommend that you host your “attachment” and link to it in the body of your message. Here's why:
- Linking to the document mitigates the potential delivery problems you might encounter with attachments.
- Linking to the document enables you to view the contacts that open the "attachment" via Bronto's click-through tracking. Links to a .pdf or .doc work just like a link to a URL, so they will appear in your link tracking and click-through overlay reports.
Here's how to do it. First, host image files, Word documents and PDFs on your SITE tab:
- Go to the “hosting” sub tab under the “SITE” tab in your Bronto account.
- Click the “browse” button to locate the file on your hard drive and then click OK.
- Once the file is listed in the text box, click the “upload” button.
- Once the upload is complete, you will see the file name in the list.
Now that your file is hosted, you can direct your contacts to view it through a hyperlink in a message. Please note:
This is only possible through rich text and not plain text.
- Highlight the text you want to hyperlink. Example: Please click here to view.
- On the rich text toolbar, click the “Insert/Edit link” button (globe with chain link).
- In the pop-up box, click the “browse server” button. A second new box will pop up that shows the contents of your “SITE” tab. Find the correct file and click on it.
- That second pop-up will close, and you will see the link to your file in the URL text box. Click “OK.”
Now you have a link in your message that points users to the file you've hosted online. In conclusion, attachments can cause delivery problems and unnecessarily increase the size of your message. But don't worry. With Bronto, you have 10MB of free hosting space for your account, and you can purchase additional space at any time. And remember, as with all messages, be sure to test and verify that all of your links work the way you want them to before your send goes out.