As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode of The Commerce Marketer Podcast, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss how a company should decide whether to create an Ecommerce website for their B2B customers, which pitfalls to avoid, and whether going D2C is right for them. Listen to the full podcast episode on Apple Podcasts and Google Play, and as always, don’t forget to rate review and subscribe.