Digitally-native consumers have raised the stakes on how retailers connect and engage with them. Is email or social the most effective way to reach them? And what tactics make those strategies work? No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers. In this episode of The Commerce Marketer Podcast, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email and other online channels – and went from start-up to go-to dorm-decorating retailer. Listen to the full podcast episode on Apple Podcasts and Google Play, and as always, don’t forget to rate review and subscribe.
The Commerce Marketer Podcast: Connecting With the Digitally-Native Consumer
Digital Content Strategist
Tuesday, May 22, 2018