Enhancing the customer experience is all about personalization. But personalization doesn’t mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources. In this episode of The Commerce Marketer Podcast, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program, and successful tactics that can enhance the customer experience. Listen to the full podcast episode on Apple Podcasts or Google Play, and as always, don’t forget to rate review and subscribe.
The Commerce Marketer Podcast: Dear [First Name], It’s All About Personalization
Monday, February 12, 2018