Social media marketing is no longer simply applying a budget and boosting front-facing posts —they’re mostly pay-to-play platforms, and in order to truly get your ROI from your targeted audience you’re going to have to implement a deeper strategy, using the right data. So, what can companies learn from a digital agency who serves the automotive industry, a vertical with high price points and longer decision cycles? In this episode of The Commerce Marketer Podcast, we’ll talk about Facebook and social media marketing strategies: how to target customers when their buying considerations are longer and more heavily researched, how these lessons might apply to everyday retailers, and when to pull the plug on retargeting. Joining me for the conversation is the Vice President at Dealer Authority, Erika Simms. Listen to the full podcast episode on SpotifyApple PodcastsGoogle Play, CastBoxStitcherTuneIn, and YouTube, and as always, don’t forget to rate review and subscribe.